Six Ways to Help People Change | Greater Good

“If you want to influence other people’s behavior, then you need to develop trust. The core of trust in persuasive interactions is authenticity—the degree to which people think that the public face you have adopted fits who you really are inside. When people feel you are telling them things you truly believe, they are less likely to be skeptical of their interactions with you.”

Source: Six Ways to Help People Change | Greater Good

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